Designation of the Project: Rosacel - Diversification of the product range
Main Objective: Strengthening the competitiveness of small and medium-sized enterprises
Intervention Region: Norte
Beneficiary entity: ROSACEL – TÊXTEIS, UNIPESSOAL LDA
Approval Date: 2017-06-12
Start Date: 2017-09-18
Date of Conclusion: 2019-08-17
Total Eligible Cost: 789.754,61€
Financial support from the European Union: FEEI - 473.987,77€
Objectives, activities and expected/achieved results:
Rosacel - Têxteis, Unipessoal, Lda was incorporated in July 2011, and its object is to manufacture made-up textile articles, except garments, producing cotton bedspreads.
Currently in the company's product portfolio, there are products such as bedspreads and cloths, directing all products for the hotel and home segment.
The implementation of the investment plan presented by Rosacel in this application will allow the adaptation of its productive layout for the production of products for the medium-high segment.
The main strategic objectives of the company are to qualify the human resources, training the productive unit with innovative technology at the company level, disseminating Rosacel in the international market, as well as intensifying its presence in the current markets and strengthening relations at the international level.